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7130 Ambassador Road

Baltimore, Maryland 21244

P | 410.265.7200

F | 410.298.0384


June 25, 2018


WINDSOR MILL, MD. —  Concurrent with the retirement of its majority stock holder, The Lawrence A. Beck Company will cease manufacturing and accepting new orders effective June 29, 2018.


All customer lists and pertinent order history information has been forwarded to Archetype, LLC, (an awards, apparel, specialties and print company) for future reorder and manufacture.


Several former employees of The Lawrence A. Beck Company will be joining the Archetype team. George Politz (, Dave Kelbaugh (, Archie Staymates (, Jeanne Politz ( and Jay Gilliss (  can all be reached by calling 443.478.7200. 


From the time he opened his doors in 1951, Larry Beck was known to all as the "The Trophy King". Mr. Beck was grateful for every customer and wanted no less than your total satisfaction. A nationwide vendor of Trophies, Awards, Plaques, Recognition Products, Promotional Products, Corporate Apparel and Tradeshow Giveaways, the Beck Family built a reputation for quality, craftsmanship, fair pricing and exemplary customer service. It has been an absolute privilege to serve you for the past 68 years!


Providing a seamless transition for Larry Beck customers has been priority #1 since making the decision to retire. After conversation and interview with many local award and trophy shops, Archetype provided the best opportunity for Beck customers to experience uninterrupted service. Archetype has a nearby storefront (5 minutes from the Beck showroom) and is committed to maintaining pricing structures currently in place for Larry Beck customers. 


Archetype, LLC (3535 Brenbrook Drive in Randallstown, MD), looks forward to moving The Lawrence A. Beck company legacy forward with the acquisition of customer records and the addition of several employees. We appreciate the opportunity to earn your business and to build on your long-standing relationship with The Beck Company. 


In addition to maintaining and manufacturing the recognition and specialty solutions handled by The Larry Beck Company, Archetype’s storefront offers indoor and outdoor large format print, offset and digital print, corporate gifts, direct to garment and expanded laser engraving products and graphic design services for both the B2B and B2C marketplace.


Best Regards,


Walt Riley


The Lawrence A. Beck Co

Eric Levenson


Archetype, LLC

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